Quotes from UKBE in the media

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23 October 2017

A good way to minimize the impact of anchoring and other cognitive biases is to take a very structured approach to decision making. If you train your brain to follow a specific framework when making business decisions, that rehearsed thinking process will reduce the influence of extraneous memories.

This is why most effective project managers always have a clear map of risks and dependencies in their project plans. The flow charts, contingency plans, and decision matrices not only weed out cognitive bias, they also effectively make decisions on a group of known possibilities in advance.