UKBE uses Behavioural Economics to take a fresh approach to a variety of contemporary issues, focusing primarily on the area of recycling and sustainability. There are many different factors which influence people's decisions, not all of them rational; UKBE's in depth understanding of these factors guides its implementation of modest changes in current messaging, the effects of which can be potentially enormous.
UKBE is working in partnership with North Somerset Council to reduce waste costs by encouraging residents to recycle more
When the information gathering is complete, trials of different methods will be conducted in Weston-super-Mare, involving some of the following:
Direct community engagement
Normative messaging in leaflets
Community encouragement
Food scraps, leftovers and even mouldy marmalade lurking in the back of your fridge could become clean, green electricity thanks to recycling. … More Food waste is costing you
